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Azlan Zainal Abidin
Profile
Azlan Zainal Abidin
Chief Executive Officer
Azlan is a highly experienced leader with 26 years of expertise in managing profitable B2B
businesses in the fields of systems integration, consulting, and telecommunications.
Throughout his career, he has successfully led business transformation programmes,
overseen technology operations, and implemented delivery for both local and global
companies. Prior to joining Awantec, Azlan was the Group CEO of DNEX IT and eServices, a
publicly listed entity on the main board of Bursa Malaysia. His responsibilities involved
managing and ensuring the growth of IT companies within the Group's portfolio. Previously,
as the Chief Enterprise Officer at Celcom Axiata, he was accountable for the full Enterprise
P&L, achieving significant revenue growth of over 30% by expanding the digital and
solutions business.
Azlan also served as the Country Managing Partner of IBM Malaysia's Global Business
Services (GBS), leading a team of over 200 consultants. Under his leadership, the group
successfully executed GBS's Digital Transformation plan, implementing new digital and
cognitive offerings along with an enhanced delivery and operating model, resulting in
substantial financial and signing growth.
Azlan's strengths lie in strategic planning, with a keen ability to analyse current business
needs, identify customer trends, evaluate the competitive landscape, monitor technology
advancements, and formulate strategic plans for new business opportunities. He excels in
managing large-scale transformation programmes encompassing people, processes, and
technology, ensuring successful outcomes. With extensive global experience across Asia,
Europe, the Middle East, and Africa, Azlan has built strong and motivated teams across
more than 15 countries.
As the Chief Executive Officer of Awantec starting from 1 June 2023, Azlan will
optimise the company's current business and investment plans to improve and expand its
market presence, capitalising on its position and market potential for growth. He will
oversee various tasks to meet market requirements for technology and talent services,
driving the business forward.
Azlan is adept at establishing and managing strategic partnerships and relationships,
excelling in leadership and communication to drive enthusiasm, innovation, consensus, and
collaboration for critical business initiatives. He holds an MBA in Entrepreneurship from
Imperial College UK and a BSc in Commerce with concentrations in MIS and Accounting from
the University of Virginia. Azlan's accomplishments include being recognised in the
American Top University Programme as a JPA Scholar in 1991 and receiving the Tun Razak
Youth Leadership Award in 1998.