In today’s digital world, where video content is crucial for business communication and marketing, Google recognised the need for a more efficient solution and launched Google Vids in November 2024. Powered by Gemini AI, this innovative tool integrates seamlessly with Google Workspace, enabling businesses to quickly create professional-grade videos by automating key tasks like script writing, voiceovers, and footage selection—making high-quality video production accessible and effortless for marketing, training, and communication needs.
Key Features of Google Vids
AI-Powered Content Creation | Seamless Google Workspace Integration | Flexible Interface |
Gemini AI generates video scripts and selects relevant stock footage based on simple prompts. It also creates AI voiceovers, saving time and effort. | Google Vids connects with other Workspace tools, such as Docs and Slides, to easily pull content for video creation. | With various templates and styles, Google Vids suits a range of business needs. It supports multiple languages, though some AI features are currently only available in English. |
Gemini in Vids helps unlock video creation for everyone through a fully editable outline with suggested scenes, stock media, and more — all from a prompt and a file.
Benefits Google Vids
Google Vids offers significant advantages, whether you’re in healthcare, education, retail, or beyond:
Cost and Time Efficiency | Improved Communication | Competitive Advantage |
Organisations can create professional videos without needing specialised equipment or external production teams. This reduces costs and allows teams to focus on other tasks. | Google Vids enables the quick creation of training videos, product demos, customer support content, and more—helping businesses better engage with clients, employees, and stakeholders. | By simplifying video creation, Google Vids allows businesses of all sizes to create high-quality content, leveling the playing field and enabling even smaller companies to compete with larger organisations in delivering impactful videos. |
Limitations and Future Improvements
While Google Vids is powerful, it has some limitations:
Videos are currently limited to three minutes in length.
There’s no direct integration with YouTube yet, though this could change in future updates.
Despite these, future updates are expected to improve language support and expand AI capabilities, enhancing the tool’s value for businesses.
Google Vids is a game-changer for businesses looking to create engaging video content with minimal effort. It’s an invaluable tool for improving communication, marketing, and training.
If your organisation is ready to leverage AI-powered tools like Google Vids to create video content more efficiently, contact Awantec at sales@awantec.my today. Let us help you take your business to the next level with cutting-edge video technology.